Increasing App User Growth and Interaction with Development
Capabilities
Challenges
Ensuring a Seamless User Experience
The frequent flyer program struggled with maintaining app stability amid increasing user traffic, leading to unreliable performance and potential application crashes. This not only undermined customer satisfaction and brand trust but also limited the app’s ability to scale and deliver a frictionless user journey essential for a modern loyalty experience.
Strengthening Security and Compliance
As the program expanded its offerings, the need for robust cybersecurity measures and adherence to strict financial certifications became critical. Outdated security protocols and fragmented compliance frameworks increased the risk of data breaches, eroding user confidence and impeding the integration of banking-certified payment solutions.
Integrating a Bank-Certified E-Wallet
Introducing a secure e-wallet to enable flexible mile redemption across various partners required meeting stringent bank-level certifications. Without a secure and compliant payment ecosystem, the company faced limited avenues for growth, constrained loyalty program innovation, and difficulty in extending mile redemption beyond traditional aviation services.
Supporting a Multi-Partner Ecosystem
The complexity of adding diverse, non-aviation partners demanded scalable systems capable of handling multiple integrations smoothly. Without streamlined processes and robust integrations, expanding the loyalty network to new industries was challenging, limiting opportunities for user engagement and market growth.
Approach
Modernizing the App and E-Wallet Integration for Secure, Scalable Growth
Applaudo tackled these challenges by reimagining the mobile application’s foundation. Through a combination of cutting-edge development practices, strategic security enhancements, and compliance-driven integrations, we modernized the app’s architecture to handle growing traffic and deliver a truly seamless user experience.
Leveraging secure coding standards, continuous testing, and ISO-aligned controls, we fortified both the backend and frontend to mitigate cybersecurity risks and meet financial certification standards.
To optimize loyalty redemption, we integrated a bank-certified e-wallet solution, ensuring secure, compliant transactions and broadening the program’s appeal beyond its traditional aviation roots. With the underlying technology transformed into a flexible, modular ecosystem, partnering with multiple industries became straightforward, further enhancing the user experience. This modernized, secure, and scalable approach empowered the client to deliver reliable services, strengthen user trust, and unlock new avenues for engagement and growth.
Results
Expanded User Base
Streamlined the user experience to reduce downtime and enhance engagement, resulting in a 60% increase in user growth and improved customer satisfaction.
Certified Security & Compliance
Achieved ISO 27001 certifications to ensure robust data protection, build user trust, and enable secure e-wallet integrations for scalable expansion.
Diversified Market Reach & Redemption Options
Integrated a bank-certified e-wallet and multiple non-aviation partners to unlock new revenue streams, broaden the program’s appeal, and position the client for innovation.
They have excellent follow-up, great teamwork, and the tools they use provide great support.
Strategy and Business Development Manager
Frequent Flyer Program
